Ok, I swear I am not Uniqlo obsessed, but they pretty much run the retail scene out here in Japan and they are taking the bull by the horns lately in collaborations. All that and I am currently covering some fashion news for SAVVY TOKYO and hear about all the innovative and ingenious new rabbits this mega-brand keeps pulling out of their hat.
Recently, I wrote about the new app called UTme for Savvy Tokyo. Check out the article below to hear how you can create your one t-shirt via your smartphone and make sure to like Savvy Tokyo on Facebook and follow on Instagram to get up-to-date news on everything fashion in Tokyo and Japan.
"In a world of fast fashion and designer spinoffs, original pieces seem obsolete. Well what if I told you that one-of-a-kind fashion is right at your fingertips, and with just a click, swipe or shake, you can be the designer of your own t-shirt via a smartphone or tablet?"